Roar Drinks

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Category
Graphic Design, Print Design, Social Media
About This Project

This project was in collaboration with the company The Factory to propose a new hypothetical drink flavor to Roar Organic’s line. A partner and I were given a brief to work from, which displayed the brand guidelines and wishes of the client. The brief asked us to create a new flavor, the media kit for its introduction, corresponding deliverables, and a nine grid Instagram post to propose to the company.

We came up with the flavor Passion Fruit Pomegranate, and for the media kit we created a puzzle box with an insert card. All project pieces were updated with feedback from the client over the course of two rounds of presentations. Inside the media kit each deliverable would have it’s own small box all within one large box (the kit box). The small boxes would be printed with a single image displayed across all of them, but would be shipped with the image scrambled so the receiver could recreate the it as a puzzle to hopefully inspire a social media post. We created a rough prototype to help envision what we were going for.